These four strategies are going to keep customers returning for a long time after their initial purchase:
Incentivize purchases to build brand loyalty
You cannot buy loyalty. Certainly, it’s possible to provide your customers with monetary rewards that entice them to make one-off purchases. However, to engender real loyalty, you have to offer more.
Instead of broadcasting to your audience about why your brand is the best, concentrate on the incentives you’re able to give them. Why should the audience stop scrolling and concern themselves about what you’re saying? Loyalty is a 2-way exchange.
Listen to their feedback
When attempting to build retention, you must go way beyond a transaction to know what actually makes a customer tick. Way too many businesses assume they know what their customers want, yet all too often, they don’t.
It’s possible to request feedback from current customers; however, do not hesitate to ask those lapsed customers to provide their experience, as well. It’s good to know why customers switched to the competition.
The key includes being open and accessible. Then, you can show your dedication to customers by demonstrating the changes you’ve made in reaction to their insight. Customers aren’t always inclined to complete feedback forms. Therefore, you should carefully create these forms.
Then, you may utilize social media tools that track the sentiment of your audience, in order for you to check the effect your changes had on loyalty.
Once customers engage with a brand, they need to understand what type of experience they’re going to have. They need to know the service is going to be as good as it always has been. Brand loyalty will take time to build up, yet it may be lost instantly.
It is hard to sustain this required consistency level in the age of social media because your business is probably active on a number of social networks, which all communicate with customers on a daily basis.
When you’ve nailed your strategy for brand positioning, apply the exact same tone within your communication and visuals on all customer touchpoints. Social media channels only permit so much personalization; however, you still can make your accounts your own.
Get help from influencers
An influencer can be most effective when he/she emotionally connects with your target audience. Organizations may use this to their advantage in order to build loyalty in a brand if they thoughtfully approach the circumstances. There’s more to the strategy than merely selecting the most sought-after influencers and paying them for the promotion of your message.
Influencers that brands pick immediately will make statements regarding the value of the brand. If an influencer isn’t aligned with the ethos of the company, the campaign will erode brand trust.
It is worth searching beyond the headline figures the influencer offers to think about the effect their message is going to have on your audience.
Begin with metrics, which are going to reflect your campaign’s performance on social media and identify influencers who are able to help you reach your targets. Usually, it’ll mean going way beyond metrics such as campaign impressions, towards those associated with customer engagement.
Influencers aren’t a replacement for solid brand strategies; however, they’ll assist in amplifying your message.