The importance of the biotechnology industry has increased significantly over recent years and biotech companies now dominate the new drug pipeline as they strive to improve the health and lives of everyone around the planet. The industry is gaining momentum and advancements in biomedical science and increased innovation hold vast potential for the growth of the biotech market. From creating precise tools to detect disease to combatting everyday threats in the developing world, BioTech is an exciting space dedicated to improving people’s lives.
This sector delivers exciting breakthroughs across a range of industries, including agriculture and disease control. However, the industry needs skilled salespeople as companies struggle to find and retain the talent required in the BioTech niche. At Transformed Sales, we’ve successfully trained and coached sales talent for over 25 years and can help build a team dedicated to returning results.
Equipping sales teams to succeed in this new industry means ensuring they have the specific skills, strategies, tools, and best practices to move through each phase of their pursuit, from gaining access to conducting successful conversations that win and expand the business.
Biotech sales teams trying to reach potential buyers need a framework for reaching customers using marketing-approved messaging and savvy use of data to demonstrate their credibility and to initiate qualified business opportunities. They now require a more strategic approach that builds trust, demonstrates value to the customer, and creates a foundation to strengthen the relationship.