engineering industry working with sales coach wesleyne greer
engineering industry working with sales coach wesleyne greer

Engineering companies operate in highly competitive environments, and differentiate themselves through their people as much as their propositions. However, while the industry is characterised by high R&D and capital expenditure, less attention is often given to developing sales organisations that are able to maximise the return on these investments. And where those investments have been made, they often fail to deliver the results promised (sometimes because they try to force salespeople into a one-dimensional, cookie-cutter type of approach). 

We help our clients to push back against a range of industry issues and support their business strategies to create, differentiate, protect, deliver, defend and expand value around the whole customer buying cycle. 

Engineering companies operate in highly competitive environments, and differentiate themselves through their people as much as their propositions. However, while the industry is characterised by high R&D and capital expenditure, less attention is often given to developing sales organisations that are able to maximise the return on these investments. And where those investments have been made, they often fail to deliver the results promised (sometimes because they try to force salespeople into a one-dimensional, cookie-cutter type of approach). 

We help our clients to push back against a range of industry issues and support their business strategies to create, differentiate, protect, deliver, defend and expand value around the whole customer buying cycle. 

How We Can Help

Slowing Growth

We speed up the revenue for innovative products, and help increase value-added services and non-price decision criteria.

The Customer Experience

We help teams to understand the three dimensions customer experience: Insight, Influence and Trust for different buyer.

Increasing Levels of M&A

We help functional & cultural integration, different sales teams and the associated change process.

The Power of Procurement

We also build a deeper understanding of channel business models and how to drive symbiosis between supplier and channel.

Increasing Channel Power

We also build a deeper understanding of channel business models and how to drive symbiosis between supplier and channel.

Commoditization

We sales and product training to drive revenue from high-margin products and value added services (especially digital).

Slowing Growth

We speed up the revenue for innovative products, and help increase value-added services and non-price decision criteria.

The Customer Experience

We help teams to understand the three dimensions customer experience: Insight, Influence and Trust for different buyer.

Increasing Levels of M&A

We help functional & cultural integration, different sales teams and the associated change process.

The Power of Procurement

We also build a deeper understanding of channel business models and how to drive symbiosis between supplier and channel.

Increasing Channel Power

We also build a deeper understanding of channel business models and how to drive symbiosis between supplier and channel.

Commoditization

We sales and product training to drive revenue from high-margin products and value added services (especially digital).

I'm Ready to Transform My Sales

certified gap trainer wesleyne greer