The first step in improving your sales results is to determine the challenges that are holding your team back. Your business and selling environment are unique, and the way you approach them should be tailored to give you the biggest impact and greatest return on investment.

Work with a trusted sales development partner to identify the root cause of your sales performance issues. That will help you create solutions that will move the needle and result in increased sales.

Enterprise B2B Sales

With your sales team facing an increasingly challenging selling environment, you need a B2B sales training program that will deliver results and increase revenue. To be successful in an increasingly complex and competitive business landscape, your salespeople must be able to consult with buyers and build value that aligns with their wants and needs.

Buyers are looking for more than a product or service. They will choose to do business with salespeople who understand their business and can offer strategic direction. 

According to Forrester, 63% of B2B purchases have more than four people involved, compared to just 47% in 2017. And they can include different buyer roles from multiple departments. What’s more, Gartner research suggests that B2B buyers spend only 17% of their considerable time meeting with potential suppliers. That gives sellers an extremely small window in which to make an impact.

Challenges You Are Facing