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Thank you for tuning into my podcast, “Snack Sized Sales.” Today my guest is Shaun Moshasha of Luminostics.  

Shaun identifies opportunities and connects dots. Although he plays in the biotechnology space, his activities have spanned fields as diverse as agriculture, consumer products, education, medical devices and diagnostics, in both the for-profit and non-profit arenas. He has achieved various successes from his endeavors; three of the companies he has co-founded are currently worth over $25M combined. However, these successes have come at the cost of many failures, hardships and hard-won lessons. Shaun’s successes give him validation and his failures give him determination. Those are the elements that drive any salesperson, or any entrepreneur, to accomplish great feats, and Shaun restlessly strives for greatness by simply connecting the dots. 

On Today’s Episode of Snack Sized Sales: 


[0:01:16] Who Shaun is and how he got into what he is doing today. 

[0:03:12] Shaun discusses his position as “Head of Customer Experience.”  

[0:04:30] Shaun discusses how he interacts with the sales team and talks about at which point he gets involved in the sales process.  

[0:6:00] Shaun touches on overcoming “territorial” challenges. 

[0:08:31] Shaun discusses what it was like to build out the customer experience program. 

[0:12:26] Shaun advises sales managers on what they could do with their department to ensure salespeople are providing that true customer experience. 


Connect with Shaun Moshasha: 



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