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In this episode of the Transformed Sales Podcast, I had a chat with Jonathan Mahan, Co-Founder of The Practice Lab, the first-ever training company geared towards helping salespeople to master both the art and science of sales through the same type of focused deliberate practice that performers, athletes, and musicians use to become masters of their domains. 

Jonathan and his Co-Founder Jordana come from very different backgrounds; Jonathan from the sciences, and Jordana from the arts. Together, they created The Practice Lab. Jonathan will talk about his journey in sales, the power of mastering the psychology of sales, how structuring practice can make a real impact on a sales rep’s development and results, how sales leaders can develop great sales reps, and so much more. Stay tuned!


“A really foundational thing for a sales leader to do is to look at their individual team members to identify any gaps in their behaviors” – Jonathan Mahan

“The problem I see in the world of sales is generally, sales leaders assume everything is a knowledge gap and they just solve everything with training” – Jonathan Mahan

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